Legal
Privacy Policy
Last updated: June 2026
At Picket Ranch, we respect your privacy and are committed to protecting it through our compliance with this policy. This Privacy Policy describes the types of information we may collect from you or that you may provide when you visit picketranch.com (the "Platform") and our practices for collecting, using, maintaining, protecting, and disclosing that information.
Please read this policy carefully to understand our policies and practices regarding your information and how we will treat it. If you do not agree with our policies and practices, your choice is not to use our Platform.
1. Information We Collect
We collect several types of information from and about users of our Platform, including:
- Personal Data: Information by which you may be personally identified, such as name, email address, postal address, phone number, and payment information when you subscribe to our Top Hand membership or claim a facility.
- Search and Location Data: When you use our trip planning tools, we collect the starting points, destinations, and routes you search for to provide the service.
- Usage Data: Information about your internet connection, the equipment you use to access our Platform, and usage details through cookies and standard web analytics (e.g., GA4).
2. How We Use Your Information
We use information that we collect about you or that you provide to us, including any personal information:
- To present our Platform and its contents to you.
- To provide AI-powered trip planning and overnight stabling recommendations.
- To process transactions and manage your Top Hand membership via Stripe.
- To send you "The Picket" newsletter if you have subscribed, operated via beehiiv.
- To allow hosts to claim and manage their facility listings.
- To notify you about changes to our Platform or any products or services we offer.
3. Disclosure of Your Information
We do not sell, rent, or trade your personal information to third parties. We may disclose aggregated information about our users without restriction. We may disclose personal information that we collect or you provide as described in this privacy policy:
- To Service Providers: We use third-party services like Supabase (database), Mapbox (mapping), Anthropic Claude (AI), Stripe (payments), Resend (email), and Sanity (CMS). These providers have access to personal information needed to perform their functions but may not use it for other purposes.
- To Comply with the Law: We may disclose information to comply with any court order, law, or legal process, including responding to any government or regulatory request.
4. Data Security
We have implemented measures designed to secure your personal information from accidental loss and from unauthorized access, use, alteration, and disclosure. All information you provide to us is stored on our secure servers behind firewalls. Any payment transactions are encrypted using SSL technology and handled directly by Stripe.
The safety and security of your information also depends on you. Where we have given you (or where you have chosen) a password for access to certain parts of our Platform, you are responsible for keeping this password confidential.
5. Your Choices
You can set your browser to refuse all or some browser cookies, or to alert you when cookies are being sent. If you disable or refuse cookies, please note that some parts of this site may then be inaccessible or not function properly.
If you have subscribed to our newsletter, you can unsubscribe at any time by clicking the "unsubscribe" link at the bottom of the emails.
6. Contact Information
To ask questions or comment about this privacy policy and our privacy practices, contact us at: